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Brussels sees addictive design in Instagram and Facebook and asks to remove infinite scroll by default

On July 10, the European Commission communicated its preliminary findings to Meta: the design of Instagram and Facebook breaches the Digital Services Act (DSA).
  • News
  • Brussels sees addictive design in Instagram and Facebook and asks to remove infinite scroll by default
  • July 10, 2026
    Curated Importance: High
    Source

    By Comisión Europea

    Commission preliminarily finds the addictive design of Instagram and Facebook in breach of the Digital Services Act

    Published on 10 July 2026

    Preliminary findings within the proceedings opened against Meta on May 16, 2024; they do not prejudge the final outcome of the investigation.

    Read the original on Comisión Europea (opens in a new tab)

    What it says

    • The investigation focuses on infinite scroll, autoplay, push notifications and highly personalized recommender systems.
    • According to the Commission, Meta did not properly assess the risk of that design to the physical and mental health of its users, including minors and vulnerable adults.
    • The current measures are not enough: screen-time reminders, even those enabled by default for teenagers, are easily dismissed, and parental controls require technical knowledge and time from families.
    • At this stage it proposes turning off autoplay and infinite scroll by default, introducing effective usage breaks, and making the recommender less geared toward maximizing engagement.
    • Meta can review the file and respond in writing. If the Commission confirms its position, the fine could reach 6% of its annual worldwide turnover.

    Full press release IP/26/1579 (PDF): ec.europa.eu

    The Tech Guardian summarizes and comments in its own words on third-party publications. The full information belongs to the original source, which we recommend you read.

    Our take

    Brussels' remedy is about the product, not warnings: changing what comes switched on by default. If your company designs consumer apps or services, take note of the criterion, because it will spread: a control tool that the user dismisses with one tap does not count as mitigation. Review which engagement features you have on by default and whether you could justify each one.

    # Addictive design Digital Services Act Digital regulation
    Microsoft warns that AI will increase patches; September nears 1,000 flaws
    Pavan Davuluri, Executive Vice President of Windows and Devices, explained on July 9 on the Windows blog how vulnerability management is changing with AI-assisted discovery.

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